On 18 May, US beef was showcased at the event at the US Embassy in Vilnius, Lithuania. For this event USMEF was teaming up with Foreign Agricultural Service, US Commercial Service at the US Embassy in Lithuania, Alaska Sea Food Marketing Institute, California Prune Groweres and California Almonds.
The idea was to present the best of US food to the professional HRI audience in Lithuania and generate their interest in working with US products.